Each day, millions of people across the world exchange business cards. It has become a tradition to give out your business card as a parting gesture after a business meeting or at events. However, for many, adequate attention is not given to this small card, whether in design, copy or quality. Thus, what is meant to help you create a lasting impression in the mind of the person you are handing it to instead throws a dent on your image.
Never listen to those who tell you not to pay too much attention to the branding of your business card (as with all other collaterals and correspondence). Not putting your best foot forward can cost you business.
According to Tom Peters, “like the best packages, the business cards convey trust worthiness and WOW at once.” This automatically increases the odds of you getting that business. It won’t be the ultimate deciding factor in getting you the business, but it will definitely better your chances. The quality and intelligence of the information are a reflection of the cardholder and her company.
Here are few things you should consider when producing your business card.
- Think of a business card as a marketing tool. With this mindset you will pay attention to every little detail.
- Make it easy for the receiver of a card to retrieve information. Yes we know you want to include all the information you think a prospect needs to know. But keep it to the most essential information a prospect will need at a first glance. Don’t include your social media handles if they are not active. Don’t include all your office locations, if one will do. The idea is not to clutter the card with too much information.
- Consider using the back as a place for more information or a marketing message.
- Carefully choose the weight of the paper to convey quality. If it is worth doing, it is worth doing well. The quality of your card should scream class, class and more class.
- Ensure all errors in grammar are nonexistent. Make sure that all abbreviations and lettering are consistent. Get your punctuations right.
- Explore with your copy. Think out of the box. It is boring to stick with the same old same old. Remember people receive a lot of cards each day. You want yours to stand out and be memorable. Keep it creative and classy.
- Make sure that the typographic use of upper and lowercase is consistent.
- Clarify positioning and brand personality with your business card. Is your brand personality playful, nerdy, masculine etc. Your card should reflect that.
- Keep your coloring consistent with your brand colours.
- Develop system formats that will be unique to your organization. So no matter the staff and location, there is uniformity in your business cards.
We will close with this quote from Sean Adam, “a good business card is like a kick-ass tie; it won’t make you a better person, but it will get you some respect.” You need some respect to succeed in business.
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